Europe does it right. In Europe bands like Shining (not to be confused with the really rubbish Swedish band of the same name) play massive stages at festivals and are able to do some really unique things and expose it to a large, and receptive, audience.

In Scotland, they’re playing a tiny venue that isn’t even full because they don’t have the right hair cuts and don’t write songs about pizza.But that’s cool as well. You gain more internet points for going to incredible shows that everyone isn’t at.